Cao Fei’s First Solo US Museum Show Channels a Dystopic Future China (artnet news)

Cao Fei, Still from Haze and Fog.Photo: Courtesy of MoMA.

Cao Fei, Still from Haze and Fog. Photo: Courtesy of MoMA.

 

Cao Fei, La Town: White Street (2014).Photo: Courtesy of MoMA PS1.

Cao Fei, La Town: White Street (2014). Photo: Courtesy of MoMA PS1.

Cao Fei has seen the future of China and it looks like Detroit—after a Hollywood zombie apocalypse. That’s certainly the impression one receives on entering the 38-old artist’s eponymously titled exhibition at MoMA PS1. In this, her first US museum solo outing, she presents several roomfuls of dystopic scenarios that include alienated teens, utopian musings, digital escapism, and post-apocalyptic clichés.

Hailed as among the most innovative Chinese artists working today, Cao has made video and digital technology her media of choice in exploring the lives of China’s citizens—especially its young citizens—as they struggle with raised expectations, falling economic growth rates, and a repressive society that censors the press and the Internet. In Cao’s still and moving image works, her country’s messy prospects are characteristically seen through the prism of China’s 13-to-35-year-old demographic. Unfortunately, global youth culture is just as conservative in the East as it is in the West.

Born in Guangzhou, also known as the “world’s factory,” Cao has experienced China’s economic boom first hand as well as the topsy-turvy paradoxes brought by one party laissez-faire capitalism. Among these is the absurdity of life in a city like Guangzhou, where Zaha Hadid’s futuristic opera house rises and whose pollution has been likened to a nuclear winter. If there is a place that symbolizes China’s dangerous contradictions, it’s Cao’s hometown; in turn, this fact gives the artist’s predictions of a coming Asian rust belt both their bite and urgency.

Cao Fei, Cosplayers Series: A Ming at Home (2004). Image: Courtesy of artist and Vitamin Creative Space.

Cao Fei, Cosplayers Series: A Ming at Home (2004). Image: Courtesy of artist and Vitamin Creative Space.

Cao’s objects, C-prints, standalone videos, and film installations liberally mix together disparate cultural elements to comment on the roiling changes bedeviling Chinese society. Among the more frequently used tropes in her arsenal are Pop aesthetics, social commentary, digital animation, virtual reality, and an evolving preoccupation with youth subcultures. An artist seemingly addicted to the ideal of roleplaying, Fei uses her performances to embark on various analog and digital fantasies that star herself or others. As the artist told artnet News’s Kathleen Massara, she’s insistently in search of what she has termed “resistant power.”

Cao’s exhibition—tidily curated by Klaus Biesenbach, Director, MoMA PS1 and Chief Curator at Large, the Museum of Modern Art—is arrayed around eight rooms on the museum’s first floor and also occupies the VW sponsored dome in the museum’s courtyard. This last space contains an especially raucous multimedia installation: It’s constituent parts include a stage set, fake Chinatown signage, reproductions of hanging birds, musical instruments and the music video stylings of the NYC-based hip-hop group Notorious MSG, one of Cao’s more entertaining collaborators. (Cao held a performance with the hip-hop group this past Sunday.)

Cao Fei

Notorious MSG, with Cao Fei.

According to the museum literature, the band’s three core members currently work at restaurants in New York City’s Chinatown. Their song “Straight out of Canton” captures a great deal of the joy and some of the potential “resistance” Cao ascribes to the group’s all-immigrant appropriation of American hip-hop. However spunky and fun-filled, though, the irony of VW—a company that has admitted to massively evading global emission regulations—sponsoring this portion of the exhibition should be lost on no one.

If Cao’s early films from the 1990s and early 2000s—eight of which are arrayed in a circle on monitors in one of the show’s last room—consist of low-fi abject fictions involving mostly friends and fellow students from the Guangzhou Academy of Fine Arts, her ensuing projects feature a combination of social realist portraiture and escapist make-believe.

In 2004, for instance, Cao followed a tribe of Cosplayers around Guangzhou. In her photographs and videos a troupe of young adults lunge, thrust, and pose like American Civil War reenactors in full manga and anime costume. Like other global simulators in similar soul-killing locales—say, Brussels or Albany—they ritually refight their own Gettysburgs amid their city’s ubiquitous gray high-rises and concrete plazas.

Cao Fei, RMB City - A Second Life City Planning (2007).Photo: Courtesy of MoMA PS 1.

Cao Fei, RMB City – A Second Life City Planning (2007). Photo: Courtesy of MoMA PS 1.

A second project that goes all-in with a richly evasive Western subculture is the artist’s embrace of Second Life: Linden Lab’s formerly hot, now not virtual world that companies like Amazon, American Apparel, and Disney rushed to brand in the early 2000s (sales in that virtual universe peaked at $64 million in 2006). From 2007 to 2011, Fei purchased enough alt-real estate to build RMB City, a digital mashup of various global gothams she ghosts with China Tracy, her own Western-looking avatar.

In real life—or at least in the artist’s exhibition—the project is represented by a promotional video, white construction tools, and a broker’s reception desk. In the wall text, Cao describes the effects of her installation: “It’s perhaps no longer important to draw the line between the virtual and the real, as the border between the two has been blurred.” The reaction of hardline Chinese officials to this fanciful fairytale is easy to fathom: From Cao Fei’s mouth to Xi Jinping’s ears.

But not all of Cao’s elaborate artworks sound the same naïve fugitive note. In 2006, for instance, she took advantage of a residence in a Siemens lighting factory to juxtapose the daydreams of workers with their lives as they are actually lived inside a manufacturing plant. The ensuing project, Whose Utopia?, materializes these workers aspirations through photographs, a newspaper titled “Utopia Daily,” and a video by the same title. In Cao’s film a prima ballerina in wings and a fuzzy white halo dances amid shop machinery, an older gentleman slides silkily around the factory floor to Chinese pop music, and a young man acts out the dream of being a rock guitarist. Extravagant fantasies all, they are saved from mere amusement by one true thing. They are located inside a place of actual exploitation.

Cao Fei, My Future is Not a Dream No.2 (2006). Courtesy of Hara Museum of Contemporary Art. © Cao Fei / Deutsche Bank Collection.

Cao Fei, My Future is Not a Dream No.2 (2006). Courtesy of Hara Museum of Contemporary Art. © Cao Fei / Deutsche Bank Collection.

Cao’s most recent project, La Town, on the other hand, falls back on Hollywood boilerplate to depict the kind of post-apocalyptic imaginings that animate mass entertainment vehicles like HBOs The Walking Dead and MILFs Versus Zombies. The film, which opens Cao’s current survey, enlists 3D dioramas to present a Breugel-like portrait of civilization struck by an unspecified disaster. As such, it begs for something more specific, less generic, more critical and less dependent on Western clichés—including copycat subcultures—to convincingly make its dystopic point. Despite some inventiveness, the first US museum show by this fast-rising Chinese art star invites adult skepticism. Escapism is not resistance, and fantasy is not utopia.

What Just Happened? The Björk Experience at MoMA (Hyperallergic)

by E. Wouk Almino, J. Steinhauer, B. Sutton on March 3, 2015 original article here.

Alexander McQueen, Bell Dress (2004) and Hrafnhildur Arnardóttir, aka Shoplifter, 'Medúlla' hair piece (2004) (photo by Benjamin Sutton/Hyperallergic)

Alexander McQueen, Bell Dress (2004) and Hrafnhildur Arnardóttir, aka Shoplifter, ‘Medúlla’ hair piece (2004) (photo by Benjamin Sutton/Hyperallergic)

This morning, three Hyperallergic editors — Elisa Wouk Almino, Jillian Steinhauer, and Benjamin Sutton — ventured out to see the Museum of Modern Art’s (MoMA) latest foray into avant-garde pop star curating: Björk (an exhibition that needs no subtitle). The show consists of a number of scattered components: instruments used in the making of Biophilia (her 8th album), on view in the lobby; two custom-built boxes/theaters that show, respectively, the new MoMA-commissioned video for “Black Lake” and a looping retrospective of her music videos; and an installation called “Songlines,” which features dresses, props from videos, and notebooks in a maze-like series of rooms, accompanied by a 40-minute “experimental sound experience” called “The Triumphs of a Heart” that mixes Björk’s music and a fictional fairy tale.

None of us editors was very familiar with Björk before (Hrag, who is the Björk fan among us, couldn’t make it). It’s unclear how familiar we are with her now. Here, a discussion of the show.

From left to right: Bernhard Willhelm, 'Volta' Tour Dress, The Icelandic Love Corporation, Second Skin (2004) and Wild Woman Voodoo Granny Doll Crochet (2007/15) (photo by Benjamin Sutton/Hyperallergic)

From left to right: Bernhard Willhelm, ‘Volta’ Tour Dress, The Icelandic Love Corporation, Second Skin (2004) and Wild Woman Voodoo Granny Doll Crochet (2007/15) (photo by Benjamin Sutton/Hyperallergic)

Jillian Steinhauer: WELL, that was interesting. Do we start with the good or the bad? How about both? The good, for me: I left more into Björk as a musician than I’ve ever been before! The bad: holy hagiography.

Elisa Wouk Almino: The good: I got to see Björk in person dressed as a cactus. (She was there for three minutes, partially visible behind lots of journalists.) The bad: I think my headset told me that to feel like an underwater jellyfish is to experience a higher mode of being.

Benjamin Sutton: For me, the only good part was the exhibition’s lower level, where we got to watch her music videos. The bad: everything else. That being said, there were a couple of objects upstairs, in the “Björk: The Ride” portion of the show, that I really liked. What were some of your favorite future Hard Rock Café artifacts from the show?

Some of Bjork's notebooks in the "Songlines" portion of the exhibition (photo by Jillian Steinhauer/Hyperallergic)

Some of Björk’s notebooks in the “Songlines” portion of the exhibition (photo by Jillian Steinhauer/Hyperallergic)

JS: I think you mean “Björk: The Experience.” (Sorry, readers, it’s actually called “Songlines.”) And honestly, I had trouble concentrating on any of them because I was so distracted by the horrible audio droning on in my ears: “You have been given a heart, which rests on your chest”; “The girl’s body had become home to a new heart — a tiny baby’s girl’s heart.” I was disheartened to learn that the script was penned by an actual writer named Sjón.

I suppose I liked seeing her notebooks and handwriting. The dresses were cool, but I just don’t have strong feelings about crazy designer dresses.

EWA: Yeah, in some ways I was more surprised by the mannequin Björk heads than the elaborate dresses themselves. And based on those notebooks that sound like the utterances of an angsty teenager (some of them do, actually, date to her childhood), I would think Björk wrote the script. That being said, the notebooks are one of the few items that revealed something about her work process.

Iris van Herpen, 'Biophilia' Dress (2011) (photo by Benjamin Sutton/Hyperallergic)

Iris van Herpen, ‘Biophilia’ Dress (2011) (photo by Benjamin Sutton/Hyperallergic)

BS: Agreed. That lack of anything even remotely informative about her work and creative process is what, for me, made it not just an underwhelming exhibition, but a seriously bad one. I think her videos and the collaborations she’s done with artists and designers — everyone from her former partner Matthew Barney and the Dutch duo Inez van Lamsweerde & Vinoodh Matadin to Alexander McQueen and Marjan Pejoski — are worthy fodder for a museum show, but this one is so conceptually compromised and flimsily assembled that I spent most of today’s preview in disbelief that I was actually at MoMA.

JS: This is probably just me being me, but I can’t help but wonder if there’s a bit of sexism at work here. I feel like if this were a show celebrating a male musician, we’d get more than just dresses and music videos — which, although they look awesome on a big screen in a comfy makeshift theater, are, after all, available to watch at home on your computer. Did either of your learn anything today that you didn’t already know about Björk?

EWA: I learned, thanks to the “Black Lake” video, that Björk has a deep connection with rocks.

JS: Ha!

EWA: I do honestly think she takes her love of rocks seriously.

Installation view, 'Björk' at MoMA (photo by Benjamin Sutton/Hyperallergic) (click to enlarge)

Installation view, ‘Björk’ at MoMA (photo by Benjamin Sutton/Hyperallergic)

BS: I dunno, I learned that Björk probably drives a Volkswagen now — at least I hope she does, in light of how heavily VW-branded this show is. (The “innovative technology” for “Songlines” is based on an app developed by Volkswagen.) As far as the sexism question, Jillian, I don’t know. I haven’t seen an equivalent exhibition devoted to a male musician. I guess we’ll have to wait for the inevitable Beck retrospective.

JS: I didn’t see the David Bowie retrospective, but it seemed to suffer from similar problems, so that would perhaps be a useful comparison. I feel like this gets at the question of how to present these types of artists in a museum setting. I agree that Björk seems worthy of a show, but it seemed like MoMA had no idea what to do with her or how to create one to emphasize her actual artistry. So they went for spectacle.

EWA: We did have to stand in three different lines for puzzlingly long amounts of time. One line that was somewhat worth the wait was for the new video MoMA commissioned, “Black Lake” — the visuals were actually quite stunning.

Björk, still from "Black Lake"

till from Björk’s and director Andrew Thomas Huang’s “Black Lake” video (photo by Benjamin Sutton/Hyperallergic)

 

JS: Agreed. I think “Black Lake” drove home for me that Björk’s best medium is the music video. It made me wish the show was more intensely focused on that aspect of her work, on breaking down how those get made, especially since they seem so collaborative.

BS: Yeah, “Black Lake” was beautiful, but even that was overwrought. The architectural installation — by The Living — seemed superfluous and incredibly inconsiderate. Like curator Klaus Biesenbach and Björk decided: “Let’s cover the walls with soft, plush things, then make people sit on the floor!” [Maniacal laughter.] And the video plays simultaneously on two screens on either side of the room in some feeble attempt at creating an “immersive” experience. Why not just have one screen and more of those cushioned red cubes from the adjacent music video theater?

Instruments for 'Biophilia': Björgvin Tómasson and Matt Nolan's Gameleste and Björgvin Tómasson's Pipe Organ

nstruments for ‘Biophilia’: Björgvin Tómasson and Matt Nolan’s Gameleste and Björgvin Tómasson’s Pipe Organ (photo by Jillian Steinhauer/Hyperallergic)

JS: I don’t know, I didn’t mind the floor so much — at least we were allowed to sit. Can I just mention that I thought the instruments in the lobby were super cool, probably my favorite part? Although I was disappointed to miss the Tesla coil — the wall text said it was there, but I couldn’t find it.

EWA: Yeah, I don’t think there was substantial enough wall text throughout. I’m all for an exhibition that privileges experience over information, but I think some context would have made the show less fragmentary and confusing.

BS: Maybe, to play devil’s advocate for a moment, that’s why we were all so intensely disappointed by the exhibition: we were expecting an exhibition. Had we shown up to preview “The Tunnel of Björk” — and had said tunnel flowed a little more smoothly — we would have liked it?

JS: But if we wanted “The Tunnel of Björk,” wouldn’t we have gone to alterna–Walt Disney World?

BS: That’s exactly where we went.

Shaun Leane, Feather Ear Pieces (2003/15) (photo by Benjamin Sutton/Hyperallergic)

Shaun Leane, Feather Ear Pieces (2003/15) (photo by Benjamin Sutton/Hyperallergic)

 

Alexander McQueen, "Pagan Poetry" Dress (2001), and Matthew Barney, 'Verspertine' Music Box (2001) and 'Vespertine Live' Shoes (2001) (photo by Jillian Steinhauer/Hyperallergic)

Alexander McQueen, “Pagan Poetry” Dress (2001), and Matthew Barney, ‘Verspertine’ Music Box (2001) and ‘Vespertine Live’ Shoes (2001) (photo by Jillian Steinhauer/Hyperallergic)

 

Chris Cunningham, "All Is Full of Love" Robots (1999) (photo by Jillian Steinhauer/Hyperallergic)

Chris Cunningham, “All Is Full of Love” Robots (1999) (photo by Jillian Steinhauer/Hyperallergic)

 

Detail of one of Chris Cunningham's "All Is Full of Love" Robots (photo by Benjamin Sutton/Hyperallergic)

Detail of one of Chris Cunningham’s “All Is Full of Love” Robots (photo by Benjamin Sutton/Hyperallergic)

 

Coat from "Jóga" Music Video (1997) (photo by Jillian Steinhauer/Hyperallergic)

Coat from “Jóga” Music Video (1997) (photo by Jillian Steinhauer/Hyperallergic)

 

Bernhard Willhelm, Body Sculpture (2007) (photo by Jillian Steinhauer/Hyperallergic)

Bernhard Willhelm, Body Sculpture (2007) (photo by Jillian Steinhauer/Hyperallergic)

 

Björk ephemera and photos (photo by Jillian Steinhauer/Hyperallergic)

Björk ephemera and photos (photo by Jillian Steinhauer/Hyperallergic)

 

Val Gardland, Crystal Mask

Val Garland, Crystal Mask (photo by Benjamin Sutton/Hyperallergic)

 

Installation view, the "Songlines" portion of Björk at MoMA (photo by Jillian Steinhauer/Hyperallergic)

Installation view, the “Songlines” portion of Björk at MoMA (photo by Jillian Steinhauer/Hyperallergic)

 

Sean Hellfritsch and Isaiah Saxon, "Wanderlust" Painbody Head, Costume, and Yak (2007)

Sean Hellfritsch and Isaiah Saxon, “Wanderlust” Painbody Head, Costume, and Yak (2007) (photo by Jillian Steinhauer/Hyperallergic)

 

The entrance to "Songlines" (photo by Benjamin Sutton/Hyperallergic)

The entrance to “Songlines” (photo by Benjamin Sutton/Hyperallergic)

 

The music video room (photo by Benjamin Sutton/Hyperallergic)

The music video room (photo by Benjamin Sutton/Hyperallergic)

 

A view of Andrew Cavatorta's Gravity Harps (2011), used on Björk's album 'Biophilia,' in the MoMA lobby (photo by Jillian Steinhauer/Hyperallergic)

A view of Andrew Cavatorta’s Gravity Harps (2011), used on Björk’s album ‘Biophilia,’ in the MoMA lobby (photo by Jillian Steinhauer/Hyperallergic)

 

Björk's and director Stephane Sednaoui's "Big Time Gravity" video (1993), projected on a large wall at MoMA

Björk’s and director Stephane Sednaoui’s “Big Time Sensuality” video (1993), projected on a large wall at MoMA (photo by Jillian Steinhauer/Hyperallergic)

 

Björk will be on view at the Museum of Modern Art (11 W 53rd St, Midtown East, Manhattan) from March 8 through June 7.

 

 

The virtual vs. the real: Giga-resolution in Google Art Project (idea.org)

-article originally from idea.org (http://www.idea.org/blog/2011/02/14/the-amazing-giga-resolution-images-of-google-art-project/)

Real life has a close competitor in the “Art Project,” released by Google last week. Their initial release is a clean, inviting site for browsing over one thousand artworks from 17 of the world’s most famous museums. At least one piece from each of the 17 museums is displayed in gigapixel resolution, so that online visitors can zoom in to the brushstrokes. Each piece also has information about the artists, text or video commentary, bios, and links to related pieces. Some museums have 3D walk-throughs, analogous to Google’s map street views (there are 6000 3D panoramas), and there’s a way to create personal art “collections” to revisit or share later.

The resolution on the gigapixel images is stunning. Consider “The Starry Night,” the famous paining by post-impressionist artist Vincent van Gogh. When you see the painting in real life, you can see the texture of the thick paint strokes which van Gogh created. But aside from a general impression of shimmering, textured paint, it’s hard to see the texture in detail in a busy gallery with normal illumination. Here’s a typical view:

Writing for the Boston Globe, Sebastian Smee said, “If you live far from some of the world’s great museums — and we all do — Google Art Project can give you tantalizing glimpses of their galleries and of individual works of art.” But most of Mr. Smee’s article criticizes the online access: “Call me a curmudgeon, but I remain underwhelmed. It’s not just that Google’s interface is frustrating, or that the choice of viewing possibilities is constrained and seemingly arbitrary… The human eye can grasp the thickness, weight, and texture of the yellow impasto Van Gogh used for the stars and moon in “The Starry Night’’ much more effectively than a camera.”

Is that true? below is a screenshot of the yellow impasto in Google Art Project — and you can zoom in even more:

The Starry Night image in the Google Art Project is super high resolution. The Google image is approximately 45 thousand pixels wide. It is 6 times higher resolution than the naked eye can see from a meter.

The painting is 74 cm × 92 cm. The maximum spatial resolution of  the human eye is measured in cycles per degree. If we consider the vision photoreceptors in the eye to be analogous to pixels, our vision in the most sensitive region, in the fovea of our eye, corresponds to the equivalent pixel spacing of 0.39 arc-minute (Clark, 1990).

One degree of vision is  1 / ( 0.39 * 1/60)  =  154 pixels. If you stand one meter from a painting, a 0.92 meter wide painting uses a width of 2 * arctan ( 0.92 / 2 ) degrees = 49° of your vision. The equivalent number of pixels which you can see is = 49 * 154 = 7546 pixel wide — the limit of resolution of our eye — any higher pixel density would look the same. You would need to look at the painting with your eye 7 cm (just under 3 inches) away to see the same level of detail. Brian Croxall notes that this is much higher resolution than the commercial image library ARTstor gives to schools and libraries.

Seeing details is important, but the relative importance of seeing detail vs. seeing real 3D is debatable. An article in the Washington Post, reported skeptical comments from museum directors, for example, Brian Kennedy, director of the Toledo Museum of Art in Ohio, said the gigapixel images can bring out details that might not be visible to ordinary museum-goers in a gallery. But scholars will still want a three-dimensional view of the art, which even a very high-resolution two-dimensional image can’t provide.

In any event, the degree of access in this visually appealing, easy to use, highly publicized and free web site is unparalleled. Without it, images of this iconic painting are hard for the general public to appreciate in detail, unless they buy a (two-dimensional) poster or book. That painting is located at MoMA in midtown Manhattan. Admission to the MoMA costs $20 for adults, $12 for students, and free on Friday nights. MoMA has approximately 2.1 million visitors per year, averaging 6.7 thousand visitors per day they are open — 16 visitors per minute — many of whom are interested in the same famous van Gogh painting. Despite being painted in 1889, and long since out of copyright, MoMA maintains strict control over photos which visitors might want to take home or share. According to their guidelines: “Still photography for personal use is permitted in collection galleries only… No photographs or videotapes may be reproduced, distributed, or sold without permission from the Museum.” — All the more reason that MoMA and the other 17 museums are to be commended for facilitating this project.

This is one of the reasons that Jonathan Jones writes at the Guardian says:

“Google’s Art Project is a profoundly enriching encounter, one that really starts to break down the difference between viewing a reproduction and seeing it in the flesh. It deserves to succeed.”

And Julian Raby, director of the Smithsonian’s Freer Gallery of Art in Washington said:

“The giga-pixel experience brings us very close to the essence of the artist through detail that simply can’t be seen in the gallery itself … Far from eliminating the necessity of seeing artworks in person, Art Project deepens our desire to go in search of the real thing.”

Dr. Raby’s comments echo those by made by Walter Benjamin makes in his 1936 essay, “The Work of Art in the Age of Mechanical Reproduction.” Brian Croxall points out in the essay, Benjamin considers the effect that photography, phonography, lithography, and more have on the “aura” or authenticity of an art work. On the other hand, he noted, “Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be.” Benjamin is clear that reproductions are better than originals in at least one concrete way:

…process reproduction is more independent of the original than manual reproduction. For example, in photography, process reproduction can bring out those aspects of the original that are unattainable to the naked eye yet accessible to the lens, which is adjustable and chooses its angle at will. And photographic reproduction, with the aid of certain processes, such as enlargement or slow motion, can capture images which escape natural vision.

To examine this more closely with students, The New York Times Learning Network posted a lesson plan, “Real vs. Virtual: Examining Works of Art Online.”

This project did not start as an official Google strategy. Nelson Mattos, Google’s vice-president for engineering, said the Google Art Project started off as one of the company’s “20% projects.” (All Google employees to take a fifth of their time away from their regular day job, to work on innovations.) Google managed all theartwork photography, capture of the Street View imagery, and negotiations with museums. Negotiations could be a drag, and some museums resisted giving free access to their images. Absent are two of the most popular and important museums, the Louvre and the Musee d’Orsay, both in Paris. Amit Sood, leader of the Google Art Project, said “We approached as many museums as we could…But you can only wait so long for people to come on board. We just decided to stop at 17.” Google outsourced some of the design to a media agency, Schematic. In an interview with CNET, Jason Brush, the executive vice president for user experience at Schematic said:

“One of the first issues we had to face was making sure that the site wasn’t itself a meta-museum. The museums themselves have the cultural and civic onus to present the artworks in their collections in whatever way that’s appropriate to their mission. We didn’t want to usurp that. So, the pressure stemmed from not just making sure that the site was enjoyable and easy-to-use because of it’s cultural value, but also because we needed to create a model that drew a clear distinction between the live, in-person museum-going experience…a whole new model for viewing art… We did make some design decisions vis-a-vis unique aggregation of content from many museums. For instance, on the home page, we chose to randomize which museum gets highlighted on load. We didn’t want it always to be the museum at the top of the list.”

Elizabeth Merritt, founding director of AAM’s Center for the Future of Museums, called the walk-through technology an interesting experiment, and the kind of experiment that most museums can’t produce on their limited budgets. She liked the personalization, citing that ”It certainly fits with the research we’ve been doing that people like to create their own experiences and their own mash-ups and share them with other people,” but she questioned the appeal of looking at art and galleries on a computer screen.

Marsha Semmel, deputy director for museums at the Institute of Museum and Library Services, said in the Post article that online collections should strive to create connections between material held by different institutions.

Seeing art as it is meant to be seen, in a museum

I push my students to go out and experience art they way it is meant to be seen, in a museum. From books, powerpoint presentations, and the web, no one can feel the true impact of a work of art unless it is seen in real life. Colors are changed, true size is distorted, areas are cropped, all for the sake of presentation through different mediums.

I feel it is essential to have students go to a museum at least once a semester. Make it part of their assignment and their grade. Research free museum days. If your students are struggling financially, contact the museum, they are often willing to make accommodations and often give free tickets to schools. Live too far from a museum, speak to the school and arrange a field trip.

Not everything can be learned from books and the internet, certain things should be experienced and felt first hand.

MOMA